Graduated in Commerce and Accounting, University of Punjab.

25+ years in various fields such as operations, sales and marketing, business management, and distribution.

Excellent business acumen and strategic planning skills to drive profitability and margins year over year. Known for strong leadership and communication skills with the ability to build and maintain profitable relationships while exceeding sales and revenue goals.

Director and CEO of Gulf Central Company – Riyadh, Saudi Arabia. Gulf Central is a leading name in the market for around 20 types of cuisines, with over 1000 SKUs with over 700 clients all over Saudi Arabia.

Achieved outstanding results by introducing SAP software for 360 business tasks.

Established home-grown brands such as Super Foods, Truffler, and Wild Pick.

Established the whole market from inception of Specialty fine dine food items in all of Saudi Arabia since 1998