20+ years of C-Suite experience gained in leadership positions across various industries in US and KSA.

Prior to starting TriFit, worked as the CEO and before as the CFO of Leejam Sports Company, the largest fitness center chain in the MENA Region. Joined the company at early stage (30+ Clubs) and now 250+ Clubs. In Sept 2018, successfully led and executed the IPO of the Company. Doubled Market Cap in less than 1 year after the IPO to USD 1.2 billion+. Now the market cap is USD 3 billion+/ 7th largest in the world.

Before joining Leejam, served as the Divisional CFO for a large multi billion-dollar family owned conglomerate in Saudi Arabia.

Prior to moving to KSA in 2011, over 12 years of leadership experience in NY (US). Worked as a Partner in a CFO advisory and risk management firm; EVP & GM of an international bank in US; head of internal audit of a publicly listed and the largest real estate finance company in the US; and corporate finance controller for the 3rd largest publicly listed clinical research organization in the world.

Commenced professional career in public Accounting in the UK. Manager in public accounting (Big 4). 8+ years experience – UK and US.

Fellow Chartered Accountant from the (ICAEW); BSc. honors degree in Accounting & Finance from the London School of Economics & Political Science (UK).

Independent Board Member and Head of Finance Committee of the Health & Fitness Association, USA. HFA is the biggest independent fitness industry trade association overseeing the USD 450+ billion Fitness Industry.

Independent Member of the Audit Committee and RemCom – Sehat Kahani.

Advisory Board Member – Tasdeeq.org.

Member of the Advisory Board of the Institute of Chartered Accountants of England & Wales (ICAEW) (2017–2023).

Independent Board Member of the Audit Committee – International Cricket Council (ICC) (2018–2024).

Board Member of Golds Gym, KSA (2020–2021).

Cover story April 2019 & Aug 2024 – Club Business International (largest fitness industry Magazine in the world). Several other interviews and publications.

Frequent speaker as Industry Expert at fitness industry, finance, risk management and leadership conferences in the MENA, Pakistan, US & Europe.

Nominated top 10 EMEA 2024 Fitness Industry CEO by Beyond Active (largest fitness association outside of USA) in its annual conference in Riyadh, KSA Feb 2025.